Model replaced by AI clone, put in raunchy poses: lawsuit
A New York City model, Francheska Pujols, filed a lawsuit against Rainbow USA for allegedly replacing her with an AI-generated clone in advertisements without her consent. The lawsuit claims that the AI clone was depicted in inappropriate poses, damaging Pujols' reputation as a high-end model. Although Pujols initially sought legal action, she later dropped the lawsuit, and it remains unclear if a settlement was reached.
- ▪Francheska Pujols alleges that her likeness was used in AI-generated ads without her consent after her contract expired.
- ▪The lawsuit claims that the AI clone was portrayed in crude poses that harmed Pujols' professional image.
- ▪Rainbow USA denied any wrongdoing, stating they used images properly and did not violate Pujols' rights.
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Metro Model replaced by AI clone, put in raunchy poses: lawsuit By Sonya Gugliara Published May 30, 2026, 4:12 p.m. ET See more of our coverage in your search results. Add The New York Post on Google It’s the attack of the clones! An NYC model was allegedly replaced by an AI replica and put in raunchy poses in ads without her consent, according to a lawsuit filed on May 22 in New York Supreme Court. Francheska Pujols posed against a plain white background sporting various looks during photoshoots for Rainbow USA after she entered a contract with cheap chic retailer Rainbow in September 2024, which allegedly expired on March 15. 9 An ad that used Pujols’ likeness and placed her in a new setting and pose.
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