Mode collapse has a name, and he's selling cancer treatment advice on Amazon
The article describes how automated outreach systems, driven by outdated or incorrect data, are generating misleading and irrelevant sales attempts across email and social media. These systems use personalized templates but fail to verify the accuracy of their target information, resulting in misdirected offers. The underlying issue is not individual errors but systemic failures in data validation and operational oversight.
- ▪Automated email campaigns sent to the author contained accurate technical details but targeted outdated professional information, showing flawed data sourcing.
- ▪Social media accounts, likely compromised, are being used to post templated promotional content for merchandise tied to institutions like veterinary clinics and schools.
- ▪The promotional content uses emotionally resonant terms like 'alumni' even when contextually incorrect, exploiting familiarity for commercial gain.
- ▪These operations rely on mass tagging and notifications, banking on a small conversion rate from users who may misremember their connection to the institution.
- ▪The economic model works because the cost of errors is lower than the expense of verifying data accuracy.
- ▪Print-on-demand services enable these campaigns to operate without inventory risk, allowing scalable, low-effort monetization of impersonated communities.
Opening excerpt (first ~120 words) tap to expand
Cheap agents, alumni shirts, and Elias Thorne 2026-05-12 The email arrived in my inbox at 3:20 AM this morning, with the subject line “getlikewise.ai DMARC is at p=none.” The from-name was Bruce. The signature, four lines down, was Benjamin. The opener summarized the project at that domain accurately enough that the agent had clearly read the public site before writing. The technical observation was correct: getlikewise.ai is in fact at p=none. The inferred problem was wrong, because the monitoring phase is deliberate and the configuration lives in Terraform. For $99 paid via Stripe, Bruce-or-Benjamin would send me the fix. There is probably no email recipient on the open internet who needs this service less than I do.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Daniel May.
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