Microsoft warns the AI RAMmageddon could raise the price of Xbox Project Helix
Microsoft's Asha Sharma has indicated that the upcoming Xbox Project Helix console may face price increases due to a global shortage of high-bandwidth memory driven by demand from AI infrastructure. Since taking over leadership of Xbox, Sharma has implemented several strategic changes, including restructuring the brand and adjusting Game Pass pricing. Her warning highlights broader industry challenges that could impact consumer pricing for next-generation hardware.
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There’s a particular kind of disappointment that comes not from bad news, but from someone delivering bad news with a smile and calling it honesty. Asha Sharma didn’t do anything wrong when she acknowledged that global memory shortages would likely push up the price of Xbox’s next console. She was just being straight with people. And yet, for a lot of Xbox fans, it still landed like a door quietly closing on something they’d been hoping for. A new era, moving fast Say what you want about the state of Xbox right now — the person running it is not coasting. Since taking over from Phil Spencer in late February, Sharma has moved with a kind of restless energy that the brand has frankly needed for a while. A widely mocked marketing campaign got binned almost immediately.
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