Meta’s AI agent for WhatsApp Business is now available globally
Meta has launched its AI customer support agent, known as Meta Business Agent, for WhatsApp Business globally. This AI bot is designed to assist small and medium businesses by answering customer queries, recommending products, and managing appointments. Additionally, Meta plans to integrate this service into Instagram DMs and offer it as part of its WhatsApp Business Premium subscription.
- ▪Meta's AI agent can answer customer questions and recommend products.
- ▪The AI agent will also be available within Instagram DMs.
- ▪Meta plans to charge businesses for using the AI agent through its WhatsApp Business Premium subscription.
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For years, WhatsApp has been a communication layer for businesses of all sizes around the world. Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow software for small and medium businesses. The company on Wednesday said it is making its customer support AI bot, now known as Meta Business Agent, available globally within WhatsApp. The launch comes as Meta has spent nearly two years testing AI agents in WhatsApp Business for customer support in countries like India and Mexico. Image Credits: MetaImage Credits:Meta Meta said the AI agent can answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed. The company is also making the bot available within Instagram DMs.
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