Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans
Meta has announced the global rollout of subscription plans for Instagram, Facebook, and WhatsApp. These plans, which include Instagram Plus, Facebook Plus, and WhatsApp Plus, offer additional features for a monthly fee. The company is also testing new subscription offerings for businesses, creators, and AI users under the branding of 'Meta One.'
- ▪Meta is launching subscription plans for its major apps, including Instagram, Facebook, and WhatsApp.
- ▪The subscription plans offer enhanced features for users, such as profile customization and advanced story insights.
- ▪Meta is also testing new subscription options for businesses and creators, as well as AI-focused plans.
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Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users. For a few dollars per month, consumers subscribing to Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), or WhatsApp Plus ($2.99/mo) will gain access to extra features, like profile customization, super reactions, and story insights, among other things. In an announcement, Meta’s head of product Naomi Gleit noted that “more fun features” will be added in the future.
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