Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads
Meta is expanding its business model by introducing AI agents for companies to enhance customer interactions. The new Meta Business Agent feature will be available across various apps and is part of a subscription service aimed at businesses. CEO Mark Zuckerberg emphasized the potential for businesses of all sizes to provide personalized experiences similar to major brands.
- ▪Meta is launching a new feature called Meta Business Agent to help businesses interact with customers.
- ▪The service will be included in a subscription tier for Meta One, aimed at creators and companies.
- ▪Meta's revenue is still heavily reliant on ads, accounting for about 98% of its income.
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Meta's effort to push beyond ads and to make money from artificial intelligence is now targeting the red-hot market of AI agents. The company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments. It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators and companies.
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