Memory crunch sends PC prices into double-digit climb
PC prices in Europe have increased significantly due to a memory shortage. Notebooks have risen by 11.4% and desktops by 10.5% as manufacturers prioritize high-margin AI server components. The trend is expected to continue as supply chain challenges persist and demand shifts towards premium devices.
- ▪The average prices of notebooks and desktops in Europe have increased by double-digit percentages.
- ▪PC makers are facing shortages of DRAM and NAND as component manufacturers focus on AI server production.
- ▪Despite a decline in unit sales, revenue from mobile PCs and desktops has increased due to higher average selling prices.
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