Maryland becomes the first US state to ban surveillance pricing in grocery stores, as other states including CO, CA, MA, IL, and NJ consider similar bills (Sanya Mansoor/The Guardian)
Maryland has become the first U.S. state to ban surveillance pricing in grocery stores, a practice that uses customer data to adjust prices. The law aims to prevent discriminatory pricing based on consumer behavior tracked through loyalty programs and digital tools. Several other states, including Colorado, California, Massachusetts, Illinois, and New Jersey, are considering similar legislation.
- ▪Maryland is the first state to pass a law banning surveillance pricing in grocery stores.
- ▪The practice involves using customer data from loyalty programs and digital tracking to set personalized prices.
- ▪Other states considering similar bills include Colorado, California, Massachusetts, Illinois, and New Jersey.
- ▪The law is intended to promote fairness and prevent pricing discrimination based on consumer behavior.
- ▪Surveillance pricing critics argue it can disproportionately affect low-income and vulnerable populations.
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