Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.
Marriott International has signed a multiyear deal with ResortPass to offer day access to hotel amenities like pools and cabanas. This agreement reflects a broader trend in the hotel industry to diversify revenue streams beyond traditional room sales. Hotels are increasingly looking to capitalize on non-room sales as a way to enhance profitability.
- ▪Marriott's deal with ResortPass allows for day access to specific hotel amenities.
- ▪The agreement is part of a growing trend among hotels to sell more than just rooms.
- ▪Non-room revenue sales in hotels are still relatively small compared to other industries like airlines.
Opening excerpt (first ~120 words) tap to expand
Hotels Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms. Sean O'Neill May 27th, 2026 at 9:30 AM EDT Photo Credit: A pool at the Waikiki Beach Marriott Resort & Spa in Hawai'i. Marriott International Skift Take Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email How does ResortPass differentiate itself from competitors like OneSpaWorld and DayPass? What challenges have hotels faced in selling non-room products like day passes? How are hotels like Hilton, Hyatt, and Wyndham expanding ancillary revenue…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Skift.
Discussion
0 commentsMore from Skift
