Marketing demanded IT add website feature that was already working
A marketing team member at a British retailer requested the addition of Apple Pay to the company's website, unaware that the feature was already operational. The IT team confirmed that Apple Pay was indeed functioning and generating revenue. The situation highlighted a disconnect between marketing and IT regarding awareness of existing features.
- ▪The marketing team believed Apple Pay was a new feature that needed to be added to the website.
- ▪Hamish, an IT team member, confirmed that Apple Pay was already available and operational.
- ▪The issue arose because the marketing team member was using an Android device, which did not display the Apple Pay option.
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