Mark Zuckerberg wants Meta agents to "run your whole business"
Meta is introducing AI agents to assist businesses on platforms like WhatsApp, Instagram, and Messenger. These agents, known as the 'Meta Business Agent,' will help automate tasks such as customer interactions and appointment bookings. While currently free to start, Meta plans to transition these features to a subscription model in the future.
- ▪Mark Zuckerberg announced plans for AI agents during Meta's earnings call.
- ▪The Meta Business Agent will allow businesses to automate customer interactions and manage appointments.
- ▪Over a million small businesses in India, Mexico, and Brazil have already signed up for the service.
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Big Tech Meta Mark Zuckerberg wants Meta agents to "run your whole business" The company is bringing AI agents to businesses on WhatsApp, Instagram and Messenger. By Karissa Bell June 3, 2026 9:40 am EST Meta During Meta's most recent earnings call, Mark Zuckerberg hinted that the company had big plans for AI agents. Now, we're seeing the first part of those plans come to fruition. At the company's Conversations event in London, Meta introduced AI agent tools for businesses that rely on WhatsApp, Instagram and Messenger. Officially called the "Meta Business Agent," the new tool will allow business owners to delegate many of their everyday tasks, including interacting with customers and booking appointments.
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