Major grocery store chain rolls out digital shelf tags — as Walmart fights back against ‘surge pricing’ claims
The grocery chain has been rolling out electronic shelf labels — or ESLs — to hundreds of its stores across the country as early as 2018.
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Food & Drink Major grocery store chain rolls out digital shelf tags — as Walmart fights back against ‘surge pricing’ claims By Aurielle Weiss Published June 15, 2026, 12:10 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Another grocery giant is following in Walmart’s footsteps, hitting shoppers where it hurts — their wallets. Walmart recently found another way to nickel-and-dime shoppers before they even get to the checkout, as back in December, the retail giant revealed it would add dynamic pricing to its store shelves. Also known as surge pricing, the controversial practice is where businesses constantly adjust prices on their products in real-time with the use of digital price tags.
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