Mahesh Babu’s ‘Athidhi’ and the trend of digitising and restoring archival titles
The 2007 Telugu film 'Athidhi' is set for a theatrical re-release on May 29, coinciding with the birth anniversary of actor Krishna. This film is part of a growing trend of digitizing and restoring older films, driven by new revenue opportunities in digital streaming and nostalgia among audiences. Prasad Corp has been at the forefront of these restoration efforts, working on numerous classic films to preserve them for future generations.
- ▪Athidhi will be re-released in theaters on May 29 to honor actor Krishna's birth anniversary.
- ▪Prasad Corp has restored several older Telugu films, including Murari and Gabbar Singh, for re-release.
- ▪The rise in digital streaming has created new revenue opportunities for older films, prompting increased interest in restoration.
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Athidhi, the 2007 Telugu film starring Mahesh Babu and Amrita Rao in the lead, is scheduled for re-release in theatres on May 29, to mark yesteryear actor Krishna’s birth anniversary on May 31. The film directed by Surender Reddy has been digitally restored and remastered at Prasad Corp.Athidi is the latest in the long list of older films to be digitally restored and remastered for a theatrical re-release. In recent years, Prasad Corp has worked on several films, including Telugu hits such as Murari, Athadu, Gabbar Singh, Mass and Indra.
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