MAHA wellness culture is coming for teens. Grown-ups aren’t ready.
A new generation of influencers is changing the face of the movement.
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The HighlightMAHA wellness culture is coming for teens. Grown-ups aren’t ready.A new generation of influencers is changing the face of the movement.by Anna NorthApr 28, 2026, 10:00 AM UTCShareGift Naomi Elliott for VoxAnna North is a senior correspondent for Vox, where she covers American family life, work, and education. Previously, she was an editor and writer at the New York Times. She is also the author of four novels, including the forthcoming Bog Queen, which you can preorder here.For years, the “Make America Healthy Again” movement was driven by moms.Concerned about the safety of childhood vaccines and about chemicals in the food their kids were eating, they helped propel Donald Trump to the White House — and Robert F. Kennedy Jr.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vox.
