MacBook Neo is the sole bright spot in a crashing global PC market
The global PC market is facing significant challenges, with shipments expected to decline by 11.3% in 2026 due to a memory shortage. Despite this downturn, Apple's MacBook Neo is experiencing strong demand, prompting a revision of notebook forecasts. The overall market is pressured by rising costs and supply constraints, while the MacBook Neo is increasing competitive pressure among PC manufacturers.
- ▪Global PC shipments are projected to fall 11.3% in 2026 due to a memory shortage.
- ▪Apple's MacBook Neo is helping to defy the broader slowdown in the PC market with stronger-than-expected demand.
- ▪Average PC selling prices are expected to rise by 17% in 2026 as memory shortages continue.
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News MacBook Neo is the sole bright spot in a crashing global PC market Andrew Orr 2 e-mail BlueSky Mastodon X Facebook Reddit Tue Jun 02 2026, 04:11 PM EDT · 1 minute read MacBook Neo A memory shortage that isn't expected to ease before the end of 2027 will drive global PC shipments down 11.3% in 2026, even as Apple's MacBook Neo puts new pressure on PC rivals. Market research firm IDC expects conditions to worsen through the year, with PC shipments projected to fall 20% year over year in the fourth quarter. Rising memory costs are limiting product availability and making it harder for manufacturers to maintain broad product lineups.
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