Lucian Grainge Chats New Spotify Partnership, AI & Likeness Rights at Greater Together LA Keynote
Lucian Grainge, Chairman and CEO of Universal Music Group, discussed a new partnership with Spotify during the Greater Together LA keynote. The deal allows fans to create AI covers and remixes of songs from UMG artists. Grainge emphasized the importance of name and likeness rights in the evolving landscape of AI in music.
- ▪UMG's partnership with Spotify enables fans to create AI models and remixes of songs.
- ▪The new product will be available to premium users as a paid add-on.
- ▪Artists and rightsholders will have the option to opt-in to the use of AI tools.
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Share on Facebook Share on X Google Preferred Share to Flipboard Share on Pinterest + additional share options added Share on Reddit Share on LinkedIn Share on Whats App Send an Email Print this article Post a Comment Share on Tumblr Tech 5/22/2026 Lucian Grainge Chats New Spotify Partnership, AI & Likeness Rights at Greater Together LA Keynote During Grainge's keynote, he delved into details about UMG's newly announced partnership with Spotify to allow for AI covers and remixes.
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