Low App Store Downloads: Diagnose Visibility vs Conversion First
The article discusses the challenges of low app downloads in the App Store, emphasizing the need to differentiate between visibility and conversion issues. It outlines strategies for improving both aspects, including optimizing metadata and enhancing product page content. A checklist is provided to help app developers diagnose their specific problems before making changes.
- ▪Low app downloads can stem from either visibility problems or conversion issues.
- ▪Visibility issues often relate to poor metadata, while conversion problems are evident in the product page's initial presentation.
- ▪A checklist is provided to help developers assess their app's visibility and conversion effectiveness.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3930343) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } ASO Playbook Posted on May 16 • Originally published at asoplaybook.ai Low App Store Downloads: Diagnose Visibility vs Conversion First #marketing If an iOS app has low downloads, “do more ASO” is too vague to be useful. The first split is simple: Visibility problem: not enough qualified people are seeing the product page. Conversion problem: people are seeing it, but the page does not convince enough of them to install. Those two problems need different fixes.
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