Looking for a better broadband deal? New report shows these are the firms who might be willing to haggle for a better price
A new report indicates that several broadband providers in the UK may be open to negotiating prices with customers. Vodafone has been identified as the most accommodating, with 52% of customers successfully securing discounts. The findings suggest that consumers may benefit from asking for better deals rather than simply switching providers.
- ▪Vodafone is the easiest provider to negotiate with, with 52% of customers reporting success.
- ▪EE, Sky, Virgin Media, and BT follow Vodafone in terms of likelihood to offer discounts.
- ▪The report highlights that many consumers have faced price hikes in recent years, making negotiation more appealing.
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Pro Looking for a better broadband deal? New report shows these are the firms who might be willing to haggle for a better price News By Craig Hale published 20 May 2026 Broadband providers are generally willing to offer discounts – “all you have to do is ask” When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Getty Images) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter 52% of customers had success negotiating with Vodafone, just 37% with BTIncentives come in the form of discounts, credits and free upgradesSometimes it’s better to switch than persistently chase…
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