LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE)
LACMA has launched a new billboard campaign called Very LACMA to coincide with the opening of the David Geffen Galleries. This initiative aims to attract new visitors and reintroduce the museum to the Los Angeles community. The campaign marks the first collaboration between LACMA and the marketing agency Crown + Conquer.
- ▪The David Geffen Galleries opened to the public on May 4, 2026.
- ▪Very LACMA features billboards with images of the museum and statements promoting its reopening.
- ▪Crown + Conquer is celebrating its 10-year anniversary with this collaboration.
Opening excerpt (first ~120 words) tap to expand
Home Scene Columns May 20, 2026 9:00am PT LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE) The project marks the first collaboration between the museum and marketing creative agency Crown + Conquer. By Marc Malkin Plus Icon Marc Malkin Senior Editor, Culture and Events marcmalkin Latest NewFest Executive Director David Hatkoff Exits After Seven Years, Search Underway for Replacement (EXCLUSIVE) 31 minutes ago LACMA Launches New Billboard Campaign Timed to Opening of David Geffen Galleries (EXCLUSIVE) 31 minutes ago ‘Masters of the Universe’ Star Nicholas Galitzine on Eating Whatever He Wanted to Lose His He-Man Body and Having a ‘Great Time’ Making ‘Red, White & Royal Wedding’ 18 hours ago See All LACMA LACMA has launched Very LACMA, a new…
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