Labour Pays American Influencers £110,000 to Promote Special Relationship
The British government has invested over £110,000 in American influencers to promote the UK-US special relationship. This initiative is part of the 'Greater Together' campaign, which emphasizes collaboration between the two nations. Additionally, a similar campaign in France has seen influencers paid to highlight UK culture and business.
- ▪The British government funded American influencers with over £110,000 for promotional efforts.
- ▪The 'Greater Together' campaign aims to showcase the partnership between the USA and the UK.
- ▪A related campaign in France has also paid influencers to promote UK culture.
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The British government has funded American social media influencers to the tune of more than £110,000 to talk up the special relationship. Can be a good way to reach the MAGA crowd if you know which ones to pay… Since 01 January 2025 under five influencers were paid £111,216.75 as part of the “Greater Together” campaign, whose primary push is: “No two nations work together quite like the USA and the UK. Whether in business or culture, technology or the arts, together we are greater than the sum of our parts. That’s the power of partnership, and every day, 1.2 million Americans go to work for UK-owned businesses, more than any other nation.” The campaign website includes various info, examples of UK-US collaboration, and promotional material for Britain.
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