Korean, Japanese-inspired products drive school stationery trend
South Korean and Japanese-inspired stationery is becoming increasingly popular among students as they prepare for the new academic year. This trend is particularly strong among Gen Z, driven by K-pop and social media influences. While many students prefer pastel and minimalistic designs, some still favor darker colors, reflecting diverse preferences in stationery choices.
- ▪South Korean and Japanese-inspired stationery is trending among students in the State.
- ▪The popularity of these items is influenced by K-pop and social media.
- ▪Many students are drawn to functional and aesthetically pleasing stationery in soft pastel colors.
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South Korean and Japanese-inspired stationery is sweeping across the State more than ever before, with students preparing for the new academic year on June 1. And, it has become one of the standout trends this season.Stoked by the global reach of K-pop on social media and digital culture, the craze runs deeper than in past years in the younger Gen Z. Sanrio characters, K-pop designs, and soft pastel aesthetics are driving it further, particularly among young girls. Kawaii, the Japanese word for ‘cute’, captures exactly what these products are selling.T.M. Savitha, a student from Kannur, said, “I usually watch Japanese and Korean channels on YouTube, and that’s where I first became aware of these stationery items.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu — Top.
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