Kerala’s new liquor brand ‘Minnal Magic’ faces setback before market launch
Kerala's new liquor brand 'Minnal Magic' has encountered issues before its launch due to allegations of irregularities in worker appointments at the distillery. The newly elected UDF government halted production to review the recruitment process involving 90 temporary workers. The brandy, priced affordably at ₹400 for a half-litre, was expected to generate significant consumer interest and was set to be sold through state outlets.
- ▪'Minnal Magic' is the second liquor brand produced by the Kerala government after Jawan Rum.
- ▪Production was stopped after the UDF government initiated a review of the recruitment process.
- ▪The brandy was scheduled to hit the market by May 30, with an initial production plan of 9,000 cases daily.
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Kerala’s government-produced brandy ‘Minnal Magic’ has run into controversy even before its launch following allegations of irregularities in the appointment of temporary workers at the Malabar Distilleries plant at Menonpara in Palakkad district’s Chittur block.The brandy, introduced during the previous Left Democratic Front (LDF) government, was scheduled to hit Kerala State Beverages Corporation (Bevco) outlets by May 30. Kerala extends bar timings till midnightHowever, production was stopped after the newly elected United Democratic Front (UDF) government took charge and initiated a review of the recruitment process involving 90 temporary women workers at the distillery.‘Minnal Magic’ is the second liquor brand produced by the Kerala government after Jawan Rum.
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