Kerala sees a surge in ‘NEET-friendly’ clothing as dress code rules tighten
Kerala is experiencing increased demand for 'NEET-friendly' clothing as exam dress code regulations become stricter, prompting local businesses to market compliant attire. Retailers like Sreekumar Textiles are promoting simple, embellishment-free co-ord sets designed to meet examination guidelines. The surge in sales reflects student and parent concerns about adhering to dress protocols on exam day.
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“No beads, no sequins, no embroidery!” announces Seena Sharath of Alappuzha-based Sreekumar Textiles in an Instagram reel promoting the enterprise’s ‘NEET exam co-ord sets and tops’.In the post, which has racked up over four lakh views, she holds up pastel “protocol” tunics in pink, green and white with matching pants, highlighting sizes up to XXL, and urging students to buy quickly rather than order online. “There’s no time, and we will also run out of stock,” she says, with a sense of urgency.
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu — Top.
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