Kaia Gerber and Re/Done’s CEO Talk Building an All-American Brand
Kaia Gerber has become an investor and creative partner at Re/Done, a fashion brand known for its upcycled denim. Under the leadership of CEO Phillip Prado, the brand aims to evolve into an 'American luxury' label. Gerber's first curated collection is set to launch, showcasing a mix of vintage-inspired pieces and re-issues that reflect her personal style.
- ▪Kaia Gerber joined Re/Done as an investor and creative partner in January 2026.
- ▪Her first curated edit for the brand includes a mix of re-issues and new vintage-inspired items.
- ▪CEO Phillip Prado aims to elevate Re/Done into a luxury lifestyle brand beyond its denim roots.
Opening excerpt (first ~120 words) tap to expand
FashionKaia Gerber and Re/Done’s CEO Talk Building an All-American BrandBy Madeleine SchulzMay 20, 2026Photo: Mitch RyanSave StorySave this storySave StorySave this storyKaia Gerber is having a busy 2026. She published her first publication under her book project Library Science, is set to star in the television adaptation of Bret Easton Ellis’s novel The Shards, premiering in August, and kicked off the year with an investment in her first fashion brand.In January 2026, Los Angeles-based Re/Done announced that Gerber had come on board as an investor, creative partner, and advisory board member. It follows the actor and model’s partnership with activewear brand Vuori (which she has also invested in, and has designed collab collections for).
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
