Japan's green tea exports surge in fiscal 2025 amid matcha boom
Japan's green tea exports have significantly increased in fiscal 2025, driven by rising global demand for matcha. The surge is attributed to the growing popularity of Japanese matcha in international markets, particularly in North America and Europe. Export figures reflect a strong trend toward premium and specialty tea products.
- ▪Japan's green tea exports rose sharply in fiscal 2025 compared to previous years.
- ▪The global matcha boom has been a major driver of increased demand for Japanese green tea.
- ▪North America and Europe are key markets contributing to the export growth.
- ▪Matcha's popularity in beverages, desserts, and health products has boosted its international appeal.
- ▪Export growth includes both consumer-ready products and bulk ingredients for food and beverage industries.
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