Israel Relaunches, Rebrands Online Propaganda Campaign
Israel has rebranded its online propaganda campaign Act.IL as RiseApp, aiming to mobilize pro-Israel operatives against perceived antisemitism. The initiative is operated by Reichman University and seeks to provide users with fact-checked responses for social media debates. RiseApp also allows users to flag adversarial narratives and alert partner organizations for tailored responses.
- ▪RiseApp is a rebranding of Act.IL, originally designed by Israeli intelligence to counter critics of Israel.
- ▪The program aims to mobilize over 40,000 pro-Israel operatives to combat antisemitism and misinformation.
- ▪RiseApp provides users with expert-led responses for social media engagement and allows them to identify emerging adversarial narratives.
Opening excerpt (first ~120 words) tap to expand
Foreign Affairs Israel Relaunches, Rebrands Online Propaganda Campaign The troll farming operation Act.IL has been repackaged as RiseApp. <div class="o-image__issue-wrapper"> <img class="o-image__image" srcset="https://tac.imgix.net/wp-content/uploads/2025/08/TAC_mug_1202_2025.jpg?auto=format&crop=faces%2Centropy&fit=crop&ixlib=php-3.3.1&w=32 32w, https://tac.imgix.net/wp-content/uploads/2025/08/TAC_mug_1202_2025.jpg?auto=format&crop=faces%2Centropy&fit=crop&ixlib=php-3.3.1&w=32 32w, https://tac.imgix.net/wp-content/uploads/2025/08/TAC_mug_1202_2025.jpg?auto=format&crop=faces%2Centropy&fit=crop&ixlib=php-3.3.1&w=32 32w,…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The American Conservative.
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