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Is the World Cup becoming America’s biggest sports betting event ever?

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Is the World Cup becoming America’s biggest sports betting event ever?
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"March Madness takes place over the course of three weeks, and it rakes quite a bit of money. This thing here is way bigger than that."The world’s most popular sporting event is being played in North America, so U.S. audiences can see the games live while the sun is out or in the early evening (Reuters)The surge in interest is particularly pronounced for the US team. Christian Cipollini, BetMGM Sportsbook’s trading manager, anticipates their upcoming single-elimination match against Bosnia-Herzegovina in Santa Clara, California, will be "BetMGM’s most bet-on soccer game of all time." He added, "In this World Cup, all three of our most bet-on games have been the three USA games.

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Yahoo Sports
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