Is CinemaCon the new film festival?
CinemaCon, the annual Las Vegas film-industry convention, is increasingly being seen as a rival to traditional film festivals as major studios shift their promotional strategies. With growing political controversies and financial risks affecting the festival circuit, studios like Warner Bros. are bypassing festivals in favor of industry-focused events. The absence of high-profile film premieres at festivals and the rise of star-studded studio presentations at CinemaCon suggest a shift in how films are marketed and unveiled.
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Open this photo in gallery:Tom Cruise, left, and director Alejandro González Iñárritu appear at CinemaCon to discuss their upcoming film Digger. Warner Bros. will not screen the film on this fall’s festival circuit.Chris Pizzello/The Associated PressShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountTwo weeks ago in Las Vegas, I witnessed the death of the film festival as we know it. Okay, that’s a mouthful of supersized hyperbole, but such was the overriding energy inside the four-day frenzy known as CinemaCon, the annual Vegas film-industry convention during which I had my festival epiphany.Maybe it was around the time that Jack Black made his third appearance over the course of as many days.
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