iPhone Ultra could be the start of a whole new era at Apple — where Pro isn't the best anymore
Apple may be entering a new product era with the introduction of an 'Ultra' tier, surpassing its current 'Pro' lineup. The iPhone Ultra, likely a foldable device, and a touchscreen MacBook Ultra are rumored to lead this shift. These devices would offer premium features beyond existing Pro models, signaling a redefined hierarchy in Apple's product strategy. However, delays due to issues like the ongoing RAM shortage could push back their release.
- ▪The iPhone Ultra is expected to be Apple's first foldable smartphone, featuring a 5.3-inch cover display and a 7.8-inch folding screen with minimal crease.
- ▪Rumored specs for the iPhone Ultra include a 48MP dual-camera system, 12GB RAM, A20 chip, and a titanium-aluminum frame for durability.
- ▪The MacBook Ultra is speculated to feature an OLED touchscreen, Face ID with Dynamic Island, M6 chip, and an improved hinge design.
- ▪Apple's use of the 'Ultra' branding could extend beyond phones and laptops, potentially including a folding iPad and even a Mac Ultra desktop.
- ▪The release of Ultra-branded devices may be delayed due to rising component costs, particularly from the ongoing RAM shortage.
Full article excerpt tap to expand
Laptops MacBooks iPhone Ultra could be the start of a whole new era at Apple — where Pro isn't the best anymore News By Tom Pritchard published 28 April 2026 It's about to get very Ultra at the Apple Store When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Majin Bu on X) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter For years, Apple's peak has been defined by its Pro products. The MacBook Pro, iPhone Pro, iPad Pro, Vision Pro — the best of the best Apple devices have almost always had some sort of Pro moniker attached to them. But that might be about to change, with sources telling MacWorld that the Ultra brand may take hold of your nearest Apple Store very soon.Apple does, of course, already sell one Ultra-branded product. The Apple Watch Ultra is currently on its third generation, and rumor has it that the Apple Watch Ultra 4 could arrive later this year. It'll be joined by the foldable iPhone, now seemingly called iPhone Ultra, and the long-awaited touchscreen MacBook Ultra.iPhone Ultra: What to expectWe've been hearing rumors about a so-called iPhone Ultra for years now. In the past, there had been speculation that this could be a fifth iPhone designed to surpass the Pro Max iPhone, or possibly even Apple's attempt to rebrand the Pro Max into its own distinct device.Article continues below You may like Apple solved budget laptops with MacBook Neo — now a touchscreen MacBook Ultra could be next iPhone Fold may not arrive with that name after all — make way for iPhone Ultra iPhone Ultra is a far better name than iPhone Fold — here's why Instead, everything seems to be pointing towards Apple adopting this name for its first foldable. That makes a lot of sense, given the kind of phone this is supposed to be. The foldable iPhone may be the first of its kind, but it's hardly the first foldable phone to be released.Not only does iPhone Ultra make it clear that this is a better iPhone than the Pro or Pro Max, it also differentiates the foldable from almost a decade's worth of foldable releases.This isn't just the foldable iPhone, this is the Ultra iPhone and it deserves your attention. Not tying it in with the iPhone 18 series also means that Apple can stagger the release of future foldables, rather than being locked into the standard annual release cycle.Leaked specs paint a positive picture for the iPhone Ultra too. The design is expected to be shorter and wider than a standard iPhone, with a 5.3-inch cover display and a 7.8-inch folding display. Reports suggest Apple has invested a lot into making sure there's no crease in that folding display which is something other foldable phone makers have struggled with. window.sliceComponents = window.sliceComponents || {}; externalsScriptLoaded.then(() => { window.reliablePageLoad.then(() => { var componentContainer = document.querySelector("#slice-container-newsletterForm-articleInbodyContent-xaUwpT76BZDsz6UooChqs6"); if (componentContainer) { var data = {"layout":"inbodyContent","header":"Sign up to get the BEST of Tom's Guide direct to your inbox.","tagline":"Get instant access to breaking news, the hottest reviews, great deals and helpful tips.","formFooterText":"By submitting your information you agree to the <a href=\"https:\/\/futureplc.com\/terms-conditions\/\" target=\"_blank\">Terms & Conditions<\/a>…
This excerpt is published under fair use for community discussion. Read the full article at Tom's Guide.
Discussion
0 commentsMore from Tom's Guide
