iPhone Fold will reportedly have 'four selling points' — here's how it will stand out

Phones iPhones iPhone Fold will reportedly have 'four selling points' — here's how it will stand out News By Tom Pritchard published 28 April 2026 But will it make people want to spend $2,000? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The iPhone Fold is set to be a huge deal when it arrives later this year, but the elephant in the room is that Apple is rather late to this particular party. The first foldable phone went on sale in late 2018, and Samsung will have just released its eighth generation of foldables by the time Apple releases its first.Needless to say, Apple is going to have to pull out all the stops if it wants the iPhone Fold to be a success. With a rumored $2,000+ price tag, Apple can't just lean on the novelty of a foldable iPhone to help drive sales. But, according to Mark Gurman at Bloomberg, Apple will be focusing on four key selling points: Durability, performance, the crease-free display and the fact that the Fold unfolds to offer a larger iPad-style display.I've already been vocal about my doubts about Apple focusing too hard on the display crease, or lack thereof. But the other three focuses are things Apple is already well known for, which means it can push that experience on potential customers in a way they understand.Article continues below You may like iPhone Fold specs and price leak — and the sales projections are absolutely bonkers versus Samsung iPhone Fold tipped to be most 'significant overhaul' in iPhone history — here's why I agree Here's how the rumored iPhone Fold's specs stack up against the Galaxy Z Fold 8 The iPad effect (Image credit: Tom's Guide)Foldable phones may not be a new idea, but it doesn't change the fact that every single one of the best foldables we've seen so far runs on Android. Plenty of iPhone owners would refuse to make that switch, regardless of the design.A foldable iPhone means foldables will be available to those people, but the key is making sure they actually understand what they'd be buying.Saying 'it's an iPhone with an iPad inside' is a short and sweet description that will automatically resonate with buyers.An iPad focus is arguably the simplest way to explain what an iPhone Fold has to offer: It's an iPhone that you can open to access a larger iPad-size screen. The interior folding screen is rumored to be 7.8-inches in size, which is almost as large as the 8.3-inch iPad mini 7 on paper.Granted, the iPhone Fold is set to have a fairly unique design, with shorter and wider measurements than other iPhones. This means that the folding screen is probably going to be smaller than an iPad in terms of its overall footprint. But that isn't likely to matter, because Apple has a history of consistently offering the best tablets money can buy. window.sliceComponents = window.sliceComponents || {}; externalsScriptLoaded.then(() => { window.reliablePageLoad.then(() => { var componentContainer = document.querySelector("#slice-container-newsletterForm-articleInbodyContent-vGtBqpkx4pwQU8r3UcEVR7"); if (componentContainer) { var data = {"layout":"inbodyContent","header":"Sign up to get the BEST of Tom's Guide direct to your inbox.","tagline":"Get instant access to breaking news, the hottest reviews, great deals and helpful…

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