iPhone Fold will reportedly have 'four selling points' — here's how it will stand out
The upcoming iPhone Fold, also referred to as the iPhone Ultra, is expected to launch with four key selling points: durability, performance, a crease-free display, and a large iPad-style screen when unfolded. Despite entering the foldable market years after competitors, Apple aims to leverage its strengths in design and user experience to attract customers. With a rumored price of over $2,000, the device will target iPhone loyalists who want foldable functionality without switching to Android.
- ▪The iPhone Fold is rumored to feature a 7.8-inch folding screen, close in size to the 8.3-inch iPad mini 7.
- ▪Apple is focusing on durability, performance, a crease-free display, and an iPad-like unfolded experience as key selling points.
- ▪The device will cater to iPhone users who prefer not to switch to Android for foldable phone options.
- ▪Foldable phones have been on the market since 2018, with Samsung already preparing its eighth generation before Apple's first release.
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Phones iPhones iPhone Ultra will reportedly have 'four selling points' — here's how it will stand out News By Tom Pritchard published 28 April 2026 But will it make people want to spend $2,000? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The iPhone Fold (aka iPhone Ultra) is set to be a huge deal when it arrives later this year, but the elephant in the room is that Apple is rather late to this particular party.
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