Introducing How to Sell Now
Vogue Business has launched a new guide titled 'How to Sell Now,' aimed at providing best practices for retail in 2026. The guide is based on extensive research, including surveys and interviews with luxury consumers and industry executives. It covers six key areas, including direct-to-consumer strategies and the evolving role of resale in the luxury market.
- ▪The guide comprises six chapters focusing on various aspects of retail.
- ▪It was developed using data from Vogue Shopping and insights from over 3,100 luxury consumers.
- ▪The luxury market is facing pressures from rising prices and changing consumer expectations.
Opening excerpt (first ~120 words) tap to expand
RetailIntroducing How to Sell NowBy Elektra KotsoniJune 3, 2026Photo: Daniele Oberrauch / Gorunway.com / Artwork: Vogue BusinessSave StorySave this storySave StorySave this storyVogue Business is a young publication; it was launched in 2019 as Vogue’s B2B companion, and since then, it’s been through a few iterations and editors (I myself joined in 2023).The world is never quiet, but in just these seven years of its existence, Vogue Business has seen a pandemic, a luxury boom and ensuing slowdown, an e-commerce collapse, a tariff war, a creative reshuffle, the rise of GLP-1s and peptides, and the excruciatingly fast advent of artificial intelligence.It’s hard to keep up, and we have been doing our best through first-in-your-inbox news stories, in-depth interviews, executive reports, and…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
