InStudio Ventures Launches $50 Million Sports Investing Fund Anchored By NFL Team Stakes
InStudio Ventures, led by Danny Cortenraede, has launched a $50 million sports investing fund backed by minority stakes in the Buffalo Bills, Los Angeles Chargers, and Aston Martin Formula 1 team. While these high-profile holdings provide credibility, the firm plans to focus most of its investments on early-stage sports technology startups. One key portfolio company is Springbok Analytics, an AI-driven health analytics firm that turns MRI data into 3D athlete assessments. The fund aims for strong returns by combining stable team investments with high-growth tech ventures.
- ▪InStudio Ventures has acquired small stakes in the Buffalo Bills, Los Angeles Chargers, and Aston Martin Formula 1 team through a partnership.
- ▪The $50 million fund will primarily invest in early-stage sports technology startups, with a focus on AI and performance analytics.
- ▪Springbok Analytics, a portfolio company, uses AI to generate 3D visualizations from full-body MRI scans for athlete assessment and injury detection.
- ▪Springbok Analytics raised a $5 million Series A round in 2025, including investment from the NBA’s venture arm, and is valued at $25 million.
- ▪Founder Danny Cortenraede leveraged prior experience in sports marketing and relationships with global teams to build InStudio’s network and strategy.
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BusinessEditors' PickInStudio Ventures Launches $50 Million Sports Investing Fund Anchored By NFL Team StakesLed by Danny Cortenraede, InStudio Ventures is investing in sports technology startups such as Springbok Analytics, along with its small stakes in the Buffalo Bills, the Los Angeles Chargers and the Aston Martin Formula 1 team.Caleb HustonByHank Tucker,Forbes Staff. Hank Tucker is a Forbes staff writer covering finance and investing.Follow AuthorApr 28, 2026, 09:00am EDTUpdated Apr 28, 2026, 10:13am EDTThe venture capital firm has small stakes in the Buffalo Bills and Los Angeles Chargers and will swing for bigger returns with sports technology startups.@font-face{font-family: "Highlander"; src: url("https://i.forbesimg.com/assets/fonts/highlander/highlander-bold.woff2")…
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