Instagram will stop recommending accounts that dont post original content
Instagram will no longer recommend accounts that primarily repost or aggregate content without adding original commentary or edits. The platform is expanding its algorithmic guidelines, previously applied only to Reels, to include photos and carousel posts. Original content is defined as work that users have fully created themselves or significantly transformed with unique additions.
- ▪Instagram will stop recommending accounts that mainly repost or aggregate others' content.
- ▪The new algorithmic changes apply to photos and carousel posts, extending previous Reels-only rules.
- ▪Original content includes user-created work or third-party content with meaningful additions like unique text or creative graphics.
- ▪Instagram defines 'original content' as work reflecting a user's unique perspective or substantial transformation of existing material.
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Home > Tech Instagram will stop recommending accounts that don't post original content The platform wants to prioritize original content. By Chase DiBenedetto Chase DiBenedetto Social Good Reporter Chase joined Mashable's Social Good team in 2020, covering online stories about digital activism, climate justice, accessibility, and media representation. Her work also captures how these conversations manifest in politics, popular culture, and fandom. Sometimes she's very funny. Read Full Bio on May 2, 2026 Share on Facebook Share on Twitter Share on Flipboard Instagram creators posting original content will get a bump in the algorithm.
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