Inside Prime Video’s BookTok Bet: Why ‘Off Campus’ Is Just the Beginning | Analysis
Prime Video is capitalizing on the popularity of BookTok with its new series 'Off Campus,' based on Elle Kennedy's bestselling novels. The show has already garnered significant attention, with its trailer receiving over 9 million views. Amazon plans to expand its YA programming with more adaptations from popular BookTok titles in the coming year.
- ▪The series 'Off Campus' is a college romance that has attracted a young adult audience.
- ▪Prime Video has renewed 'Off Campus' for a second season before its premiere, indicating confidence in its success.
- ▪The streamer is focusing on adaptations of books that have gained traction on TikTok to engage younger viewers.
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Home > Media & Platforms > TV Inside Prime Video’s BookTok Bet: Why ‘Off Campus’ Is Just the Beginning | Analysis Pro Available to WrapPRO members Amazon’s TV boss and the creatives behind the buzzy romance show tell TheWrap about igniting hungry fandoms to find the next streaming hit Loree Seitz May 20, 2026 @ 6:00 AM Share on Social Media Share on Facebook Share on X (formerly Twitter) Share on LinkedIn Share on Email Amazon/Chris Smith for TheWrap Less than a year after juggernaut series “The Summer I Turned Pretty” concluded, Prime Video has already found another hit to ignite a hungry YA-loving fan base in “Off Campus,” the TV adaptation of Elle Kennedy’s bestselling book series.
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