Influencers spread news of healthy French cheese
Cancoillotte, a low-fat and high-protein cheese from eastern France, has gained popularity among fitness enthusiasts and social media influencers. This sudden surge in demand has led to an unprecedented shortage in the village of Franois, where the cheese is produced. Local producers are now looking to capitalize on this newfound craze, which they did not anticipate.
- ▪Cancoillotte is low in fat, high in protein, and has recently become popular outside its local region.
- ▪The sudden demand for cancoillotte has resulted in a shortage at local producers' facilities.
- ▪Social media influencers have played a significant role in promoting cancoillotte, leading to its rapid rise in popularity.
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Cancoillotte has won the hearts of fitness fanatics and social media influencers, leading to an unprecedented shortage in the village of Franois. Photograph: Magali Delporte/The GuardianView image in fullscreenCancoillotte has won the hearts of fitness fanatics and social media influencers, leading to an unprecedented shortage in the village of Franois. Photograph: Magali Delporte/The GuardianFrance‘It’s become something of a craze’: influencers spread news of healthy French cheeseCancoillotte is low in fat, high in protein and – until recently – little known outside of a village in eastern FranceKim Willsher in Franois, Franche-ComtéFri 29 May 2026 04.35 EDTLast modified on Fri 29 May 2026 05.16 EDTSharePrefer the Guardian on GoogleAt the cheesemakers in the village of Franois, eastern…
Excerpt limited to ~120 words for fair-use compliance. The full article is at the Guardian.