Industry experts say Telangana possesses ingredients of major tourism economy, but lacks branding
Telangana's tourism sector has potential but lacks a cohesive identity and branding. Stakeholders at a recent conclave emphasized the need for better infrastructure and collaboration between government and private sectors. Sustainable tourism practices and community involvement were highlighted as essential for long-term growth.
- ▪The 'Tourism Conclave on Destination Telangana' aimed to define the state's tourism identity.
- ▪Tourism Minister Jupally Krishna Rao emphasized the need for collaboration between government and private sectors.
- ▪Many tourism destinations in Telangana lack basic facilities such as accommodation and washrooms.
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What exactly is Telangana’s tourism identity? This question dominated discussions at the ‘Tourism Conclave on Destination Telangana’ held in Hyderabad on Saturday, May 23, where government officials, hoteliers, travel operators, heritage conservationists and hospitality leaders attempted to chart an ambitious roadmap for the State’s tourism sector. From destination weddings and medical tourism to tribal homestays, heritage conservation, eco-tourism and mango festivals, stakeholders argued that Telangana already possesses the ingredients of a major tourism economy, but lacks cohesive branding, infrastructure and sustained promotion.Tourism Minister Jupally Krishna Rao called for stronger collaboration between the government and private sectors, stating that the State government alone…
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