In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy methods are struggling to effectively convey Israel's perspective amid increasing global polarization. The current approach to hasbara, or public diplomacy, may no longer suffice in shaping international understanding of Israel's position. A new strategy is needed to navigate the complexities of modern media and political divisions.
- ▪Global polarization is reshaping how Israel's actions are perceived internationally.
- ▪Prime Minister Benjamin Netanyahu has engaged with international media to communicate Israel's stance on the Gaza war.
- ▪The existing hasbara playbook is seen by some as inadequate for today's communication landscape.
- ▪A revised public diplomacy strategy is being called for to better address global opinion.
- ▪The opinion piece suggests that new methods are necessary to effectively present Israel's narrative abroad.
Opening excerpt (first ~120 words) tap to expand
In a divided world, Israel needs a new hasbara playbook - opinionTraditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025(photo credit: CHAIM TZACH/GPO)
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Jerusalem Post | JPost.com.