Iconic American beer brand fizzling out after nearly 200 years of brews
Schlitz Premium, an iconic American beer brand, is being put on hiatus after over 175 years of brewing. The decision comes as Pabst Brewing Co. faces rising costs associated with production and distribution. The final batch of Schlitz will be brewed later this month, with farewell events planned in Milwaukee.
- ▪Schlitz Premium was once among the largest breweries in the United States.
- ▪The brand became famous for its slogan, 'the beer that made Milwaukee famous.'
- ▪Schlitz began losing popularity in the 1970s due to recipe changes that altered its flavor.
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Business Iconic American beer brand fizzling out after nearly 200 years of brews By Brittany Miller, Fox Business Published May 20, 2026, 1:51 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Originally Published by: Consumers are 'feeling the pain' on beer: Outlaw Light Beer CEO Heineken to cut up to 6,000 jobs globally, lowers profit growth forecast How Real American Beer aims to fulfill late founder Hulk Hogan’s goal One of America’s once-dominant beer brands is being discontinued after more than 175 years. Schlitz Premium, a beer brand that traces its roots to Milwaukee in the 1840s and was once among the largest breweries in the country, is being put “on hiatus,” parent company Pabst Brewing Co.
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