How to Sell: Vintage and Secondhand
The resale market for vintage and secondhand luxury items is becoming increasingly integrated into consumer shopping behavior. Many consumers are drawn to resale for its uniqueness, competitive pricing, and sustainability. As technology enhances the resale experience, it is reshaping how value is perceived in luxury shopping.
- ▪Nearly one in five consumers have purchased luxury items through resale platforms in the past six months.
- ▪44% of secondhand luxury shoppers are motivated by the possibility of finding something unique or rare.
- ▪Resale is perceived as a value proposition and a more responsible way to consume luxury.
Opening excerpt (first ~120 words) tap to expand
RetailHow to Sell: Vintage and SecondhandBy Vogue Business June 3, 2026Photo: Courtesy of Chloé / Artwork by Vogue BusinessSave StorySave this storySave StorySave this storyFor years, fashion treated resale as both an opportunity and a threat — a fast-growing market that sat just outside the traditional model. That boundary is now collapsing.Resale is no longer a separate, downstream activity. It is becoming an integrated part of how consumers discover and engage with brands, with many using resale platforms to assess value, authenticity, and desirability.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
