How to Sell: Product
The luxury product market is undergoing a significant transformation as consumers become more discerning in their purchasing decisions. Brands are now pressured to showcase the value of their products beyond just design, focusing on quality and service. This shift is evident in the recent success of Chanel's new collection, which combines familiar designs with fresh elements to drive demand.
- ▪Consumers are increasingly researching products through various platforms before making purchases.
- ▪Chanel's recent collection has seen a surge in demand, credited to its blend of iconic designs and new interpretations.
- ▪Luxury shoppers are spending more on higher-priced items, indicating a shift towards quality and longevity in their purchases.
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RetailHow to Sell: ProductBy Vogue Business June 3, 2026Photo: Courtesy of The Row / Artwork by Vogue BusinessSave StorySave this storySave StorySave this storyWhat makes a luxury product worth buying now?That question sits at the center of the industry’s current reset. Consumers are researching more extensively before they buy — moving between AI tools, resale platforms, social media, and editorial recommendations — while price increases have raised expectations around quality, durability, versatility, and service. As a result, brands are under growing pressure to demonstrate the value of products beyond design alone.At the same time, luxury houses are entering a new creative era.
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