How to Remove Nonconsensual Intimate Images Under the Take It Down Act
The Take It Down Act, which began full enforcement on Tuesday, provides individuals with legal tools to remove nonconsensual intimate images from online platforms. This law applies to both authentic and AI-generated content, requiring platforms to act on valid takedown requests within 48 hours. The Federal Trade Commission oversees compliance and encourages reporting to local law enforcement when necessary.
- ▪The Take It Down Act mandates online platforms to remove nonconsensual intimate images within 48 hours of a valid report.
- ▪Individuals can report such images directly to platform administrators using built-in moderation tools.
- ▪The FTC collects reports on noncompliance to support enforcement actions against platforms.
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If someone has posted intimate pictures or videos of you online, you now have stronger legal tools to compel platforms to remove them, regardless of whether the media is authentic or an AI-generated deepfake. Tuesday marks the start of full enforcement of the Take It Down Act, which legally requires online platforms -- social media, messaging, and image-sharing or video-sharing apps -- to implement processes for removing such material in response to valid takedown requests.Signed into law in 2025, the Take It Down Act was written in response to the increased proliferation of AI-generated and digitally manipulated sexual images. The law, enforced by the Federal Trade Commission, also applies to authentic nonconsensual intimate imagery shared online.
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