How Sony nearly ruled spatial audio - until Apple changed music forever
Sony introduced its 360 Reality Audio format at CES 2019, aiming to revolutionize music streaming. However, the rise of Apple and Dolby's partnership shifted the landscape, making spatial audio mainstream. Despite having strong backing and innovative ideas, Sony struggled to gain significant market share in the hardware space, leading to the underperformance of its audio format.
- ▪Sony launched its 360 Reality Audio format in 2019, positioning it as the future of music.
- ▪Apple and Dolby's collaboration helped popularize spatial audio, overshadowing Sony's efforts.
- ▪Sony's lack of a streaming service and limited hardware market share contributed to the failure of its audio format.
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