How soft-drink giant Pepsi lost big when it took on Yoo-hoo
PepsiCo attempted to compete with Yoo-hoo by launching its own chocolate drink called Devil Shake in 1966. However, the product was discontinued within a year after Pepsi lost significant amounts of money. The failure was attributed to Pepsi's oversight of Yoo-hoo's proprietary technology that allowed for shelf stability.
- ▪Pepsi introduced Devil Shake in 1966 but discontinued it within a year.
- ▪The internal study predicted Devil Shake would outsell Yoo-hoo by a margin of 5 to 3.
- ▪Pepsi lost millions of dollars and sold its Devil Shake operations to Yoo-hoo for $1.
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Soft Drinks How soft-drink giant Pepsi lost big when it took on Yoo-hoo PepsiCo introduced Devil Shake in 1966 but discontinued it within a year after losing tens of millions By Teresa Mull Fox News Published May 30, 2026 10:20am EDT | Updated May 30, 2026 10:22am EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video PepsiCo makes major MAHA change Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. NEWYou can now listen to Fox News articles! Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink.
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