How Putin became master of the image
Vladimir Putin has skillfully crafted his public image throughout his presidency, recognizing the power of visual media. His transformation from a reserved bureaucrat to a confident leader involved strategic image-making, including portraying himself as a vigorous, healthy man. This carefully curated persona has helped consolidate his authority in Russia and project strength to the world.
- ▪Putin's awareness of visual imagery began long before his presidency, influenced by Soviet television heroes.
- ▪He cultivated an image of teetotalism to distance himself from his predecessor Boris Yeltsin's public drunkenness.
- ▪Notable public displays included bare-chested photos and demonstrations of physical prowess to project a strongman image.
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How Putin became master of the image56 minutes agoShareSaveAdd as preferred on GoogleBridget KendallBBCThroughout his time as Russian President, Vladimir Putin has been alert to the power of visual imagery.The first time I interviewed him in 2001, an aide swooped in just before the cameras went live and snatched away the small water glasses on the table in front of us."Why did you do that?" I asked."We wouldn't want anyone to think they were for vodka," came the reply. "And anyway, we can't risk a glass spilling live on TV.
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