How F1 became a global obsession
Formula 1 experienced significant growth in 2025, generating $3.9 billion in revenue, a 14 percent increase from the previous year. The sport's fanbase has become more diverse and younger, influenced by the Netflix series 'Drive to Survive.' This shift towards accessibility may lead to a democratization of motorsport fandom.
- ▪Formula 1's revenue reached $3.9 billion in 2025, marking a 14 percent increase from 2024.
- ▪Attendance at races is rising, with many events selling out.
- ▪The demographic of F1 fans is changing, becoming younger and more diverse.
Opening excerpt (first ~120 words) tap to expand
Last year, Formula 1 brought in $3.9 billion in revenue, a 14 percent jump from 2024. Attendance is up, races are selling out, and the stands look different than they used to. Younger. Louder. More online. More American. More feminine. A lot of that starts with Drive to Survive on Netflix, but it doesn’t end there.In this Trending Now episode, culture reporter Christianna Silva and producer Teodosia Dobriyanova explore how 2025 became F1's most successful year to date. And making fandom more accessible means that the motorsport could be democratized.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Mashable.
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