How Diego Luna Dresses Like a Director in Cannes
Diego Luna returned to the Cannes Film Festival in 2026 to present his latest directorial effort, Ashes, accompanied by his son, marking a personal and professional milestone. He reflected on his past experiences at Cannes, including his directorial debut in 2010, which he dedicated to his late father. Luna continues to wear Zegna for major events, drawing on a long-standing relationship with the Italian luxury brand that began nearly two decades ago.
- ▪Diego Luna attended the 2026 Cannes Film Festival to present his new film 'Ashes' as a director, accompanied by his son.
- ▪He previously walked the Cannes red carpet in 2010 for his directorial debut 'Abel,' which he dedicated to his father.
- ▪Luna has a nearly 20-year relationship with Zegna, having starred in a campaign for the brand around 2007 and continuing to wear their custom-tailored suits for major events.
- ▪He served on the jury for Un Certain Regard at Cannes, calling the experience transformative and deeply enriching.
- ▪Luna values Zegna’s craftsmanship, recalling how the brand’s custom-made clothing provided a perfect fit and elevated his red carpet presence.
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Diego Luna poses in a look by Zegna at Martinez Hotel during the Cannes Film Festival on May 12, 2026. Credit: Saskia Lawaks/Courtesy of Zegna Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Though he starred in two films that debuted in Cannes in the early aughts — 2003’s Soldiers of Salamina and 2007’s Mister Lonely by Harmony Korine — the first time Diego Luna walked the film festival’s red carpet came when he presented his narrative directorial debut, 2010’s Abel. It was a family affair as Luna attended with his longtime close friend, Gael Garcia Bernal, who executive produced the film, and his own father.
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