How Coach became Gen Z’s favorite affordable luxury handbag brand
Coach has seen a significant rise in sales, particularly among Gen Z shoppers, with a 29% increase last quarter. The brand's pricing strategy makes it an attractive alternative to high-end luxury brands. Coach's success is attributed to effective marketing and a focus on quality, leading to a growing customer base.
- ▪Coach's sales reached $1.7 billion in the last quarter, marking a 29% increase.
- ▪The brand has gained 800,000 new Gen Z customers compared to last year.
- ▪Revenue in China increased by 55% year-over-year, excluding currency fluctuations.
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Style‑obsessed shoppers around the world are flocking to an 85‑year‑old handbag classic. This month, Tapestry said its flagship Coach brand saw sales rise 29% last quarter, growth that would make any new brand jealous. Even better: The leather goods brand’s appeal with Gen Z shoppers is a key ingredient to this success.Recommended Video Coach, which started life as a wallet and billfold maker in New York in 1941 and is now a handbag and leather goods behemoth, has found favor with younger shoppers who can’t afford an Hermès bag or a Louis Vuitton briefcase but still want a well-made, fashionable handbag with a recognizable brand name.
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