How China uses influencers to polish its image
China is leveraging social media influencers to enhance its image, particularly in the city of Chongqing. Influencers are showcasing the city's unique attractions and modern architecture, often through thrilling stunts and visually striking content. This trend is reshaping perceptions of China among younger audiences who primarily consume information through platforms like TikTok and Instagram.
- ▪Chongqing has become a hotspot for influencers, attracting attention with its futuristic skyline.
- ▪Influencers are creating viral content that often conceals safety measures to enhance the thrill of their stunts.
- ▪The city's popularity is growing among young internet users, who are drawn to its unique history and modern features.
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CFOTO/Sipa USA/SIPA World World World China China China How China uses influencers to polish its image By Harold Thibault (Chongqing, special correspondent) Published today at 5:00 am (Paris) 12 min read Lire en français Subscribers only Make us preferred on Google (() => { const scope = document.currentScript && document.currentScript.parentElement; const element = scope && scope.querySelector('[data-element="google-discover-button-link"][data-google-discover-ready="false"]'); const referrerType = document.documentElement.dataset.googleDiscoverReferrerType || ''; if (!(element instanceof HTMLAnchorElement) || !referrerType) { return; } element.href = referrerType === 'discover' ? element.dataset.discoverUrl : element.dataset.searchUrl; element.dataset.referrerType = referrerType;…
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