Hooters Unveils Shock Family-Friendly Rebrand After Change In Management
Hooters is undergoing a significant rebranding to become more family-friendly under new CEO Neil Kiefer. The chain, known for its revealing uniforms, aims to position itself as a neighborhood restaurant suitable for families. Kiefer asserts that the brand's family-friendly orientation has always existed but was previously mishandled.
- ▪Hooters is shifting to a family-friendly establishment after a change in management.
- ▪CEO Neil Kiefer describes the brand as a neighborhood place that families can visit.
- ▪The rebranding follows years of declining sales and the bankruptcy of Hooters of America.
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US Hooters Unveils Shock Family-Friendly Rebrand After Change In Management (Photo by Kevin Carter/Getty Images) Leena Nasir Entertainment Reporter May 22, 2026 2:44 PM ET May 22, 2026 2:44 PM ET Leena Nasir Entertainment Reporter Font Size: const observer = new MutationObserver((mutations) => { const adDivToHide = document.querySelector("#dailycaller_incontent_1"); if (adDivToHide && dc_noads_page) { adDivToHide.classList.add("hide-premium", "hide-free"); observer.disconnect(); console.log("Ad div found and hidden"); } }); observer.observe(document.body, { childList: true, subtree: true }); Your next trip to Hooters may look very different after CEO Neil Kiefer revealed the famous fast food chain known for their “Hooter Girls” is shifting to become a family-friendly establishment.
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