Hisense aggressively cuts the price of its RGB LED TV on release day
Hisense has significantly reduced the price of its UR9 RGB LED TV on the day of release, making it more competitive with flagship OLED models from LG and Samsung. The price cuts range from $1,500 to $2,000, positioning the UR9 as a more attractive option in the high-end TV market. This aggressive pricing strategy appears to be a response to Samsung's recent release of its own RGB LED model at a lower price point.
- ▪The 65-inch Hisense UR9 is now priced at $1,999, down from $3,500.
- ▪Samsung's R95H RGB LED TV was announced at $300 less than the original UR9 price, likely influencing Hisense's decision.
- ▪Hisense and Samsung are currently the only companies offering a 65-inch top-tier RGB LED TV.
- ▪TCL and LG's comparable models start at larger sizes and are now significantly more expensive than Hisense's updated pricing.
- ▪Hisense's same-day, $1,500 price cut marks a notably aggressive move compared to typical post-launch price reductions.
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TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsHisense aggressively cuts the price of its RGB LED TV on release day The UR9 was originally more expensive than flagship OLEDs from LG and Samsung. This price makes it far more attractive. The UR9 was originally more expensive than flagship OLEDs from LG and Samsung.
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